SERENA

Name: SERENA - Country Road - Benedetta Bruzziches
Brand: Bags
SKU: SErena - country road
Price: 1455.00 EUR
Availability: OutOfStock

COUNTRY ROAD

1.455,00€

Serena is a tote bag that stands as a faithful ally for the modern woman, a place to contain her innermost self. Serena is an object that expresses the simplicity with which we deal with today’s melancholy without giving it too much weight. Being “Serene,” after all, is a virtue.

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BROWN/WHITE

COUNTRY ROAD

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Serena La Petite

Serena

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THE CLUB

Benedetta Bruzziches is a brand that puts people at its centre, and it is people it wants to reach. Our bags are made with the care you give to things that matter, and, as you know, care is the enemy of haste: it never sits well with large numbers. That is why the Club exists. Because when you try to speak to everyone, you end up shouting. We would rather speak softly, almost under our breath, and build connections with those who, through the noise, can pick out our sound and catch its nuances. The Club is not about exclusion, nor about exclusivity. It is a boundary, to be discovered in the most positive sense of the word: not raised to keep people out, but drawn to welcome them, as carefully as possible.

The Club is our promise to you. We ask for your time and your attention, and we take on the responsibility of making sure that time is never wasted. We will never claim we are not trying to sell you anything: our value begins with a product, and every purchase is the backbone that lets us exist. But we promise that every word will be sincere, weighed and meant for you. That every message, every invitation, will be a moment able to add something to your days.

PRIVILEGES

Free returns on everything you buy.
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Invitations to private sales and events, online and in person.
Reserved discounts on the courses of the Scuola di Artigianato.
Personalised communications, shaped around your tastes and interests.
A privileged look into the world of Benedetta Bruzziches, among inspirations, stories and creations.

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WHAT'S THE CLUB?

The Club is not a place you pass through, but a space for intentional choice, yours and ours.

It's a genuine way to build meaningful relationships with those who choose to be fully present, where every experience is designed as a mutual, measured, sincere, and heartfelt gesture.

We've chosen to make certain moments exclusive to members, so we can take the time and space needed to express our vision of sustainable luxury: not just in words, but through actions. A luxury not defined solely by materials, but by the way we choose to exist in the world. In your world. And by the way we invite you into ours.

For us, sustainability also means this: a form of presence, of listening, of inner integrity.

It's about reconnecting with what truly matters, and reclaiming what is truly valuable.

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Serena is a tote bag that stands as a faithful ally for the modern woman, a place to contain her innermost self. Serena is an object that expresses the simplicity with which we deal with today's melancholy without giving it too much weight. Being "Serene," after all, is a virtue.

Exterior: Printed calf hair
Interior lining: Calfskin suede
Hardware: Zamak

Width: 40 cm
Height: 24 cm
Depth: 16.5 cm
Handle drop: 26 cm
Weight: 1425 g

Exterior: Brown
Hardware: White

Printed calf hair: Brush gently following the direction of the hair. Avoid contact with water and prolonged humidity. Do not expose to direct heat. Store in the dust bag provided.
Calfskin suede: Brush gently with a soft-bristled brush. Avoid contact with water and liquids. In case of stains, use a specific suede eraser. Store in the dust bag provided.
Zamak: Clean with a soft, dry cloth. Do not use chemicals or abrasive products on the galvanic finish. Avoid prolonged contact with water and humidity.

The bag will be carefully prepared for shipping, protected by the microfiber pouch with the Benedetta Bruzziches logo.

“Serenus” in Latin means clear sky, cloudless. Not happy, clear. Lucius Annaeus Seneca wrote a treatise dedicated to his friend Serenus, “De tranquillitate animi”, because Serenus was asking for help: he felt in balance, then nothing would happen and everything would shake. He couldn’t understand how to hold on to that stillness. Seneca replied that serenity is not the absence of disturbance. It is a way of standing inside disturbance without being swept away by it. The result of patient work that never quite finishes. You know when it is there: everything seems in its place, you can see how to fix what is not, your breathing is steady, it goes all the way down, to the belly, it doesn’t stop in the chest. Something you don’t find by chance, it doesn’t exhaust itself in the moment, but when it arrives it is destined to stay. Being serene, after all, is a virtue.

Day tote bag to wear on the shoulder. Monday morning with everything needed for the week. The work trip with just a carry-on, back tonight. The day out of town, someone to meet for the first time. You have space for whatever new things will come. The back pocket for what you want within reach without opening. The internal carabiner for the keys: to be Serena, it is essential not to lose a thing.

TO DO

The next time melancholy arrives without reason, don’t look for a reason. Sit down. Let it pass. See how long it takes.

TO READ

Lucius Annaeus Seneca, "De tranquillitate animi", 1st century AD. The treatise that gave this bag its name. Seneca writes to Serenus, his friend who keeps losing his balance and asking how to get it back. Still the best answer available.

TO WATCH

Yasujirō Ozu, "Tokyo Story", 1953. The most serene film that exists. Parents visiting their children in Tokyo, children too busy to stay. Ozu watches everything with a calm that is not indifference: it is pure presence.

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Shipping

Italy Free shipping 1-2 working days Shipped by GLS
Europe €15 1-2 working days Shipped by DHL
Rest of the world €35 2-3 working days Shipped by DHL

Customs and duties

For the following countries, the price on the website already includes all customs and import duties: customers in these destinations will pay no additional charges on delivery:

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Lithuania
Macao
Malaysia
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Taiwan
United Arab Emirates
United Kingdom (UK)
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For all other countries, any import duties and taxes will be calculated and collected by the courier on delivery.

Returns and exchanges

Club members enjoy free returns and exchanges within 14 days of delivery.

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Non-members are responsible for the shipping costs of returns and exchanges.

Find out more

At Benedetta Bruzziches we design bags made to accompany you through life. We believe in the strength of things that last: repairing your bag instead of replacing it is a small but meaningful way to be kinder to our planet.

Our commitment goes beyond the purchase. Should your beloved crystal bag show signs of wear, our repair service is here to restore it to its original splendour — and who better to do it than the hands that made it?

Our team of expert artisans takes care of every piece with the utmost attention and skill.

Whether you bought your Benedetta Bruzziches bag from an official retailer or on our website, we invite you to send it to us: it will come back to you renewed and ready for many more adventures.

We look forward to continuing to be part of your journey.

Repair Service is complimentary for Club members.

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